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Why is Billboard Advertising Effective?

For well over 100 years, billboard advertising has been one of the most effective ways to communicate your marketing messaging to the masses. Long before television (and even radio), advertisers have been using billboards to promote their products and services to a wide audience. Below are some of the top reasons why you should advertise on billboards.

5 Reasons To Advertise on Billboards

Be Everywhere They Are

The U.S. Department of Labor recently reported that working adults spend up to 70% of their waking hours outside of the home. In fact, most drivers sit behind the steering wheel of their cars at least 15 hours per week. Billboard advertising is the only medium that can reach this group of people. As long as they are sitting in traffic or away from their homes, they might as well be looking at your billboard.

Creativity Unlimited

Billboards today give advertisers unlimited, creative design possibilities. Whether you choose a traditional, printed bulletin board or a digital landscape, the use of bold colors, clever text and other techniques will be sure to grab the attention of your target audience. Digital billboards have the capability of being changed on the fly and can also display moving images to consumers. Printed billboards can now use 3D effects or physical extensions that break the boundaries of their traditional, rectangular shapes.

Laser Focused Locations

They say that in real estate, location is everything. This is also true with billboard advertising. Choosing the perfect location to reach your target audience is a very important part of achieving the goals of your campaign’s objectives. Let’s say for example you sell very high-tech cell phones and accessories. Typically speaking you would want your billboards to be located where a lot of young people will see them, such as near college campuses or on heavily travelled highways. This same billboard would not have much success if it was placed along a strip of senior, retirement homes. Strategically placing your billboard in the right location can make all the difference.

Influencing Impulsivity

Studies have shown that many consumers buy things on the spur of the moment, usually on the way home from work. Many people tend to get the idea of buying something from a billboard while doing something else, such as sitting in traffic, riding the train or crossing the street. TV and radio cannot influence this kind of rapid purchase, decision making like billboard advertising can. If you can attract the attention of a consumer that makes them want to buy something while they are trying to accomplish something else, you have mastered the art of persuasion.

On The Job 24/7

Unlike television or radio, your billboard messaging cannot be muted or turned off. Billboards are really the only advertising medium that stays on the job every minute of the day. No other marketing method gives you the kind of return on investment that billboards do. With many other types of advertising such as TV or radio, you have to rely on consumers to fit your message into their busy life schedule. Billboard campaigns are promoting your product or service all the time, not just when the consumer chooses to see it. If you are looking to maximize the amount of time consumers see your message, billboards are your best option.

No matter how high-tech our world becomes, billboard advertising is still one of the most effective ways to get your product or service out to the masses. Billboards don’t have to work within the 30 % of the time people are at home. It is a form of advertising that reaches people where they are 70% of the time – out of the house, living their busy lives.

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